The Lost Voices in the Waves of Music: The Production Surge of Electronic Music from 1989 to Today and the Essential Role of PR Agencies

Today, we are witnessing a revolutionary change in music production. A recent report released by Music Radar reveals that the number of music works released in a single day today exceeds the total number of music works released in the entire year of 1989. This situation highlights how digitization and technology have transformed the music industry.

Changes in the Music Production Economy

The report features the findings of a comprehensive study conducted by Music Radar on music publishing services. Comments from Will Page, the former chief economist at Spotify, further reinforce this situation: “Today, the amount of music works released in a single day is greater than the total released in the entire calendar year of 1989. A large portion of this music work volume is produced independently by artists. This indicates a rapidly growing demand for music production software.” In other words, independent artists are able to release their works faster than ever before, thanks to the opportunities provided by technology.

Data from MIDiA, a UK-based research organization, also reveals an increase in the number of music creators. Between 2021 and 2022, there was a 12% increase in the number of music creators, bringing the total to 75.9 million. MIDiA's projections for 2030 are even more striking: the number of music creators worldwide is expected to rise to 198.2 million, more than twice the number reported in 2022!

The Lost Voices

This rapid music production can lead to many works falling through the cracks. Another study by the music data analysis company Luminate found that 120,000 new songs are uploaded to digital platforms every day. This figure represents a significant increase over the daily average of 93,400 in 2022. Luminate anticipates that by the end of 2023, more than 43 million songs will have been added to Spotify and other digital platforms.

Lucian Grainge, the CEO of Universal Music Group, describes this fast-paced growth in music production as an "oversupply of content," while emphasizing that artificial intelligence has played a critical role in this process. AI accelerates music production for artists and simultaneously contributes to an increase in content diversity.

The Critical Role of PR Agencies

In a music world saturated with content, it becomes increasingly challenging for artists to gain visibility for their works. This is where PR agencies come into play. By promoting artists' works, PR agencies play a crucial role in connecting them with their target audiences. This enables independent artists to reach listeners without their work being overlooked.

Thanks to PR agencies, quality works and talents can reach broader audiences. The electronic music scene has gained a unique dynamic and diversity through this transformation from 1989 to the present day.

Conclusion

In conclusion, the extraordinary rise in electronic music production offers new opportunities for both independent artists and the music industry. However, the support provided by PR agencies to help works gain visibility has become increasingly crucial. As this transformation in the music world continues, it paints an exciting picture of the future of music.

If you would like to learn more about these changes in the music industry or share your thoughts on the role of PR agencies, we invite you to leave your comments!